Church and State Optics was honored to be a part of SIA's social media panel on seasonality. Joining the uber cool ranks of Icelantic skis, Bern Helmets, and, we were able to share our perspective at the Snowsports America Industries show on what it's like to tackle the seasonal press, marketing, and sales. Fun crowd, great questions! Who's that chick in the pink beanie?!! Church and State Optics, that's who!